Last week our founder Alessio D’Antino flew to San Francisco to take part of LAUNCH Food Forum, a fantastic global open innovation program for innovators, entrepreneurs, or intrapreneurs with big ideas for improving health outcomes by enabling people to make healthy food choices. Founded in 2009 by NASA, US agency for International Development (USAID), Australian AID, US Department of State and Nike Inc, LAUNCH has tackled various challenges in water, health, sustainable chemistry and more. The 2017 LAUNCH Food Forum aimed at supporting an amazing group of 12 innovators from all over the world. In order to support these entrepreneurs with further developing their business, they have created LAUNCH Food Council: a strong group of 50 experts, strategists and decision-makers from across the food system who are committed to helping create a healthier world through innovation.
He was invited to join the Forum as a Council Member and had been asked to provide feedback, suggestions, and offers of support in five key areas: capital, capacity, connectivity, credibility, and creativity.
The crowd was a mix of incredible entrepreneurs, investors, intrapreneurs, key thought leaders from the academic world, as well as numerous representatives from top-notch NGO’s. It’s been a unique opportunity to meet, all at once, such fascinating people from organizations like NASA, Bill & Melinda Gates foundation, WWF, IKEA, USAID just to name a few to explore what the future of food could look like .
Meet the 2017 LAUNCHFood global innovators below:
- Dipika Matthias: Coffee Flour is a nutritionally dense flour made from discarded coffee cherry pulp and skin.
- Beverley Postma: HarvestPlus has developed staple food crops enriched to provide between 25% and 100% of daily requirements for vitamin A, iron, and zinc.
- Jarrod Goldin: Entomo Farms makes high-quality protein products from sustainably farmed, free-range insects.
- Habib Saqib: Telenor Pakistan presents Telenor Mobile Agriculture, a customized mobile agriculture advisory and direct farmer-to-consumer eCommerce platform.
- Joanna Kane-Potaka: From ICRISAT, Smart Food is a campaign to popularize food that is good for you, the planet, and the farmer — starting with millets and sorghum.
- Robert Oliver and Elizabeth Powell: The world-renowned chef will lead Pacific Islands Food Revolution, a health education initiative tailored to audiences in the Pacific Islands that includes multimedia and cross-sectoral wellness campaigns.
- Bruce Neal: FoodSwitch is a program that helps shoppers choose better foods, industry make healthier products, and government set effective policies.
- Kirsty Bayliss: From Murdoch University, Breaking the Mold is a plasma-based treatment that extends the life of fresh produce by delaying mold growth.
- Jeremy Fryer-Biggs: Evaptainers is a robust, efficient, and low-cost refrigeration solution powered by only water and sunlight.
- Marc Noyce and Brendan Condon: Foodwall is a modular, user-friendly, and extremely water-efficient urban food growing system.
- Salah Sukkarieh: The University of Sydney has developed a data-driven digital platform connecting small-scale farmers to a global growing community while helping increase growing capacity.
- Tash Tan: As a selected innovator in our LAUNCH Legends challenge* for cutting-edge storytelling around public health, S1T2’s Tash Tan will develop a creative technology experience to inspire cultural movements that bring pride back to traditional healthy eating within targeted sites in the Pacific Islands.
He has summarized some personal key takeaways:
- Food is a truly global language: it’s incredible to see so many bright minds coming together and openly sharing their visions for the future of food
- San Francisco is still the place-to-be for understanding and anticipating food sustainability and foodtech trends (e.g restaurants serving aquaponic-grown produces, Kava bars — anyone?)
- It’s great to see the best and brightest innovators always challenging the ‘status quo’ of our global food system and developing new solutions that can help tackle some of the biggest issues that are affecting it
To learn more see our Storify here.
Quoting what he said about it: I am extremely grateful for the opportunity I have been given to participate to #LAUNCHFood Forum and I very much look forward to further supporting this amazing group of innovators for creating a more sustainable and resilient future of food together. Thanks to all the amazing team at SecondMuse for inviting me to take part of this enriching experience.”
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