Crowdfooding has partnered with Andrea Tolu, a freelance business writer for the Food&Tech sector, to feature articles from his newsletter The Circle. This week: changes in meat consumption.
When the WHO classified red meat as “probably carcinogenic,” and processed red meat as “carcinogenic” to humans, at the end of 2015, it was the ultimate final straw on a horrible year for the industry. Sales had reached their lowest point in many countries, and it seemed like its decline had finally arrived.
Like all cycles however, once you touch the bottom, the only way is up: over the next ten years, pro capita red meat consumption is bound to increase, as this graph from the 2016 OECD-FAO Agricultural Outlook shows.
But while the future looks less grim for read meat, there are tell-tale signs coming from consumer behaviour (or, the picture of what is happening right now) and investment trends (or, the prediction of what will happen in the future) that things will never be the same again.
Read the full article on the Circle Newsletter: And yet It Moves! How Meat Consumption Has Changed.